Brand | Website | Print | Uniform
The Red Cottage at Battramsley
The Red Cottage at Battramsley offers luxury Air B&B accommodation in the grounds of Battramsley House & Estate.
Project Scope
Brand identity. Website design. Print. Clothing.
The Brief
With a background in design and marketing, Jane Le Maistre trusted us to design a brand identity for Red Cottage and also Battramsley House as a destination for luxury events (to follow). Jane commissioned us to design a beautifully executed identity, as well as a simple, classic and functional website to showcase the cottage and to generate leads.
The Solution
Battramsley Estate is currently undergoing major renovation, but when the works are completed, the vision is to develop the various elements (bar, restaurant, events, spa etc) under the Battramsley brand and vision. We started with the naming and the hierarchy of the information and we established that Battramsley should be the main brand and domain name with the various offerings such as ‘Red Cottage’ sitting underneath.
When it came to visual identity, we were inspired by the grandeur of the Battramsley Estate – listed in the Domesday Book of 1086, we looked at the typography from the first printed copy of the book from 1783. We used classical and timeless typeface ‘Caslon’ by William Caslon and complemented the logo with a classic, warm colour palette. To reflect the architectural features of the property, we included some designs from the stone work finials, however the clients chose the final design, which they thought better reflected the New Forest Location for ‘Red Cottage’.
The brand was then applied to a luxurious suite of brand assets, selecting elegant print stocks with gold highlights to mimic Jane’s well chosen materials in the property. In addition, we designed and developed a new website to attract visitors via the Air B&B platform.
