
Our seven step creative programme
Our seven step creative programme
Your project is unique. But, whatever your brief, we follow a tried and tested creative process to help you achieve everything you want – and maybe more.
We’ll need your help to work out your what, how and why. Then you can leave it to us to follow these seven steps to take our ideas from concept to creation.
Step 1 – ideas
Time to let the creative juices flow. We’ll research the market, brainstorm madly and explore different routes. Imagination is key – thinking about your brief in different ways adds an element of surprise and lets us explore the illogical.
Step 2 – distil
We’ll have tons of ideas. Some will be great. Others will be too whacky to share. It’s not helpful to overwhelm you with options, so we’ll focus on quality. We’ll distil two or three concepts or visuals that we think have potential.
Step 3 - extract
After an initial consultation with you, and often a test with the market, it’s time to extract the best idea to develop. The one we know will tick all the boxes and delight everyone involved.
Step 4 – plan
Next, we make a plan together. What are the deliverables? What does the campaign need? This could be anything from print solutions to digital design, animation to branded interiors.
Step 5 – make
This is when the creative ideas come alive. Typography, sketches, illustration, photography, mood boards, colour schemes – you name it, we create it. There’s often a bit of digital wizardry involved too.
Step 6 – reflect
At this point, we’ll press pause. We’ll reflect to figure out what does and doesn’t work. Does the new logo reflect your brand? Does the new office space need a finishing touch? No detail is left unturned.
Step 7 – present
Drumroll please. It’s time to present to you and anyone else that’s part of the project. There’s nothing we enjoy more than seeing a business chuffed with a rebrand, customers enjoying a reinvented space or even a charity’s fundraising campaign get off to a promising start.
And one more step?
The support doesn’t end there. We regularly check in with our clients and discuss their current challenges. Perhaps you need marketing advice or some social media support to boost visibility. We can always point you in the direction of our partners for extra advice.