Strategy | Print | Marketing
Macmillan
Caring Locally
Project Scope
Concept and naming for the campaign. Visual identity to work alongside the Macmillan Brand, Print, writing, marketing (ongoing)
The Brief
To design a fundraising campaign for the Macmillan ‘Caring Locally’ team.
We were asked to create an identity and a name for the fund raising campaign to build a new palliative care unit on the site of the existing unit at Christchurch hospital. The good people at Macmillan local have commissioned a much needed new building that will be fit for the future. They’ll have the space and equipment they need to make sure patients are always comfortable and pain-free. But they need help to make the plans a reality.
The Solution
We came up with the name and identity of the ‘Brick by Brick’ campaign and all the supporting material to get started. Collection tins and buckets, t shirts, an ‘A-Z of fund-raising’ brochure, a door to door leaflet, campaign banners plus a digital campaign with animation to show the progress and promote the fund -raising totals when they came in. The campaign is ongoing as they are constantly looking for donations to make the dream a reality.
Donate by visiting justgiving.com and searching, ‘macmillan local brick by brick’
The Macmillan Unit, Christchurch Hospital, BH23 2JX
