Creative | Branding
The New Forest Trust
Project Scope
Corporate identity for the New Forest Trust and a sister identity and concept for the fund-raising division ‘Love the Forest’. Printed marketing campaign materials for the fund raising. Uniforms. Exhibition design. Website visual for the site developers.
The Brief
The NF Trust have one simple aim – to secure the future of the New Forest for everybody who loves it. They work to support the conservation of the unique landscape of the New Forest, its wildlife and the traditional commoning way of life. The trust set up the ‘love the forest’ brand to collect funds for the charity by working with New Forest Hotels, pubs, restaurants etc who ask customers to add a discretionary amount onto food, accommodation & drink bills. These funds are used to fund New Forest preservation projects.
We were asked to design the brand for the Trust and the fund-raising campaign.
The Solution
We designed the brand for the Trust and also ‘Love the Forest’. We introduced it across the marketing collateral, the website and also an exhibition design for the New Forest Show.
