Seven Fish

The Brief

The brief was to create a bar and restaurant concept in Midhurst, Sussex.

Serving mainly fish - a place where anybody is welcome at anytime of day to eat or drink in a relaxed, informal & contemporary environment.

The Solution

We researched the market and found there was a gap for a canteen style, informal fish restaurant rather than a fine dining concept. The fish in the logo are bright colours to show diversity of audience and the relaxed style. The fish illustrated are from British waters highlighting the ethical sourcing. The bright colours introduced a pop of colour throughout the business, creating a feature against a mainly white & grey smart seaside interior. This was also reflected in the advertising and marketing.

Huge driftwood columns made coffee & poseur tables and local photography was used to create the artwork in various frames and canvases throughout the many small rooms which made up the interior.

We designed print and menus, signage and the concept for the website which was developed by Covent Garden specialist hospitality industry website designer ‘Propeller’.