Brand | Website | Windows | Signage | Print
Shaftesbury Chiropractic
Re-brand of this well established practice based in Shaftesbury, Dorset
Project Scope
Brand Identity. New website. Print. Window graphics. Signage
The Brief
We were asked to create a new visual identity for this established Chiropractic practice.
After discussions around audience and vision for the business generated some confident statements, Vanessa Spencer owner and Chiropractor, approached us to re-brand the business and evolve the identity to more confidently represent a lifestyle led, multi-disciplinary approach to health and to more broadly reflect the experience of the team of experts in the practice.
The Solution
After researching a range of competitors from both the medical world and also life-style and wellness brands across the world, we started to work on ideas for a simplistic visual identity. The identity had to suit the location, a smart Georgian building in Shaftesbury but also look fresh and modern.
Alluding to the shapes found in the spine but keeping things abstract, we wanted to create a feeling of movement, energy and space rather than the stereotyped look of many competitors showing the anatomy of the spine in more of a literal medical diagrammatic style
Design Application
Once the brand and identity had been developed, polished and presented, we started to design the look and feel of the new website with Tom our digital guru. We worked up some new visuals to apply the brand across the digital platform and social media touch points. We also planned and commissioned video and still photography with Will St James coordinating shots of the team and the interior and exterior of the practice for the website.
The marketing materials needed included stationery, printed brochures and press advertising. We also created the new signage for the practice and bespoke vinyl graphics reflecting the new identity for the windows. Finally we added some exhibition design display items for use at networking events and talks.
