Branding | Strategy | Print
The O Lab
Project Scope
Brand strategy. Visual identity. Digital design for the practices and the lab. Print. Writing. Interior of the dental practice and offices, Packaging. Infographics.
The Brief
The O lab was born from a team of medical experts, dentists and chiropractors, who are setting up medical centres of excellence across the country to diagnose and treat the whole body in order to resolve specific jaw and dental problems.
They also set up a research lab to move the traditional dental practice of taking an impression and moving it to a scanned, 3d digital printed solution.
They needed a brand for the whole concept of the business. They also needed the visual identity, brand strategy, writing, print and digital campaign, sales materials and a design for the offices and dental practice integrating the brand.
The Solution
We developed a brand which is generic as the business has a global vision and will develop across various areas of medicine, from training and development, medical centres and product.
This is an on-going project and so far we have launched the brand, some bespoke illustration, packaging, infographics, print, and a digital app design and also the new website.
