Branding | Web Design | Social Media
VOLF
Project Scope
Brand identity. Website design. Social media style guide.
The Brief
We were asked by Luke and Nikki to create a visual identity for their new business venture, which reconnects people’s interest and understanding of nature via wild food. Both Luke and Nikki are chefs with an extensive knowledge the natural world and this is reflected in their mission to highlight seasonal wild produce whilst reducing commercial consumerism and the human footprint on the planet.
There is an abundance of wild foods and medicines that most of the general public are not aware of. It is their pursuit to highlight these in the public consciousness. They want to be market leaders and an ethically recognised brand. Their goal is to generate a profitable business whilst also giving a percentage of the proceeds back to conservation projects.
The Solution
Luke and Nikki needed a brand identity to illustrate their vision. We created the logo design and a style guide for the brand. The assets included a website design and social media design for their digital communications.
The name originated from Nikki’s family and sounded wild and strong. We added wild herb illustration and the ‘wolf’ emblem and integrated them into the logo using a natural colour palette and a simple, clear typeface to replicate the simplicity of the message.
