Branding | Creative | Wall Art
Wilson Halligan
Project Scope
Brand Identity. Updated website visuals. Print. Uniforms. Wall Art.
The Brief
We were asked to create a new visual identity for this established firm of recruiters for the super yacht industry
After discussions around mission and values generated some confident statements, Wilson Halligan approached us to re-brand the business and evolve the identity to more confidently represent a new vision for the business.
We were also engaged to apply this new brand and identity to add some design to their existing website carrying a new value proposition and tone of voice, better suited to their customers.
The Solution
Researching recruitment companies, the Super Yacht world and associated businesses, we helped create a clear space in the market to differentiate Wilson Halligan from their competitors. We wanted to create aspiration around the dream of the super yacht lifestyle but also the customer experience, which not only fulfilled the direction that the industry is moving in, but also understanding the potential of their technology and how they communicate with their audience.
Evolving The Identity
The quality and heritage of high end fashion brands gave us a starting point for the design work, looking at simple monograms and typography which represents elegance, simplicity and timelessness.
We established a very simple identity, developed a new colour palette reminiscent of the colours of yachting life. As a guide for further development within the internal marketing team, we showed the identity working across many touch points, bringing existing assets from the previous identity into the new system.
Design Application
Once the brand and identity had been developed, polished and presented, the in house marketing team worked with the existing web developers and we worked up some new visuals to apply the brand across the digital platform and social media touch points.
The marketing team delivered a phased content plan and, with that in place, we were able to collaborate and accurately plan the initial stages of both design and development for the new site and marketing materials. The marketing materials included clothing, printed brochures and stationery, exhibition design display items and an interior wall design for the head offices in Fareham, Hampshire.
