Strategy | Creative | Digital | Interior
Filer Knapper
Project Scope
Brand identity. Brand Interiors. Print. Digital. Signage.
The Brief
We were asked to create a new visual identity for this long established firm of accountants in Christchurch, Dorset. They needed a brand re-fresh including all the printed materials and a style guide for their website developers to add some design and re-style their digital communications. The project also involved a concept for the re-design of their offices.
We worked on the company vision and values and established that Filer Knapper is a traditional firm with traditional values. The business has been established in the location for 70 years. It needed a re-fresh but the look was to be subtle and smart to reflect their classical, conservative values but with a contemporary look to complement their Georgian office building interior.
The Solution
The company had held their existing identity for over ten years and the brief was to bring the design up to date without losing any of the company values.
We worked with the marketing department to identify and create the business values and develop these through the brand, stationery, print advertising, illustration and visuals for the website design concept. We also designed a 70th Anniversary logo to celebrate their 70 years in business.
For the interior part of the project we put together an overall visual scheme, creating a design concept which reflected the brand. We then drew up plans for each area starting with the reception. We sourced furniture, flooring, blinds, artworks.
